Holidays are a blessing for those who have their business especially relating to the holidays. In holiday time, the sales go up and the businessman can manage to get a good amount of profit.
Sales around the year get it boosting on the holidays therefore, all the shopkeepers try to take some initiatives to grab the attention of the customers in the holiday season. If you want more sales during the holiday season you have to take some steps also to make your bumper sell.
Before going further, we must need to know about the types of business and shop so that we can give you all the info to the point.
Types of stores
- Traditional stores
- Online stores
Hence, there are two types of stores. We will expose the checklist for both of them. Here you will get a 5-point checklist for each of them so that you can find out the difference between taking preparation for your shop or store.
5-point checklist for traditional stores
While you are in the traditional stores you have to take the steps of preparing your store like with some traditional managerial process. Let’s check out the point list for preparing your traditional store for the holiday season.
- Store painting
- Making banners
- Special packaging
- Giving away
- Discount voucher
Let’s get to know more about those point checklists below so that you become clear about all the confusion and can take the right steps on the holiday season.
Store painting
This will help you to draw the attraction of the people towards your store and people will visit to buy their necessary things at your shop easily.
Making banners
There are various kinds of banners to promote your store and the sale and you just need to design your one to get proper attention from the people. While going to design your banner don’t forget to use your store’s logo. This will show your brand with identity. If you don’t have any logo yet, try to get the best logo design service for your store logo.
Let’s know about the types of banners here
- Signboard banner
- Roll up banner
- Stand banner
- Wall banner
- Hanging banner
Above are the types of different banners which are used in the stores and you can use them to increase the attention of the people in the holiday season
Special packaging
Therefore, you have to take the help of graphic design. By beautiful design on the packaging on holidays, you can grab the mind of the people. However, this will cost you extra money but it will bring you more sales than the regular period.
Giving away
This is the proven way to increase your selling rate and most companies follow this process to make their huge sales. If you want to collect more sales in the holiday season you can arrange any giving away for your customer community.
As you are making this even on the holiday when people are free from their workings, you will get a huge response to your selling rate.
Discount voucher
Design out beautiful design vouchers from the graphic design experts and make them printed to give to the customers. To get the discount, people will come to your store again and again especially in the holiday season.
For any traditional store, you can follow those 5-point checklists to make proper preparation for your store for the holiday season.
5-point checklist for online stores
People now love to buy their products online, therefore; we see the advancements in online stores. Here you can make your purchases in short possible time without going to the shop.
In holidays we see the traffic on the online stores increase at a large amount. Therefore, to make your proper sale in the holiday season you have to take some initiatives so that you can make yourself prepare for your store for the holiday season.
Here goes the 5-point checklist for online stores.
- Optimized online store
- High-quality photos
- Bundle package
- Free shipping
- Live support
Let’s have more details about those things first so that you can take steps for proper initiatives for your online store in the holiday season.
Optimized online store
In terms of online shopping, the website and the communication medium are important game-changers. Your website must be properly optimized so that people don’t feel bothered while making their virtual shopping from your store.
Speed is one of the main facts for this also. An online store like Amazon lost more than $1 billion in their yearly seal for showing down their website for 1 second.
However, you have to optimize your online store before starting any holiday season so that you can get all the customers in your pocket.
High-quality photos
Photos play a very important role to get the attraction of the people. You have lots of beautiful products but if you fail to take their proper photos you may fail to grab the attention of the people also. To get high-quality photos you have to hire a professional photographer first. There are lots of workings to get good quality of photos.
After taking photos you have to take the clipping path service for the photo so that they become able to edit. For getting high-quality photos you have to arrange the below things
- Professional photographer
- Camera
- Lighting setup
- Photo editing software
- Photo editing
To get proper attention on the holidays you have to arrange all those things to get perfect and beautiful photos to show to the people.
Bundle package
Make some bundle packages so that people can easily prepare their mind to buy your products on holidays. As you are targeting the holiday season, you can make a bundle with a lucrative thing with low margin profit and this will help you to increase the selling of the products.
For getting more attention on the holiday season you can arrange the below types of holiday packages
- Buy 1 get 1 free
- Bundle of 5 products
- Relative products bundle
Free shipping
This is the most exciting thing that you can do in the holiday season for your store. Try to make your shipping free for the customers and you will see the unbelievable result in the holiday season seal in your store.
People love to buy expensive things online but there is a tendency that they don’t love to bear the shipping charges. Therefore, it can play well to gear up your holiday selling largely.
Live support
You know that the holiday season may pass with the business but you have to make the proper communication to the customers because you have to make more sales.
In this case, if you can arrange any live support section for your online store in the holiday season this will work great to grab a huge number of customers.