Ever went to a business to business deal? And suddenly, you come to know that you shouldn’t be here or the person with whom you’re gonna make a deal is not your type. Abruptly, you bounced back. Did you do anything wrong? Well, it doesn’t matter anymore.
Alas! The same thing could happen to you. Visitors and customers might be leaving your website abruptly, without reading content or switching to another page. This will affect your website bounce rate. Consequently, your website could have a high bounce rate. And believe me, a high bounce rate is hazardous for a website, especially when it is developing. So, it is better to maintain your website bounce rate and in case you got it then you should try to reduce it for the betterment. If you don’t have any idea how to do it then don’t bother, scroll down to know.
What is a bounce rate?
Above, you have seen the word “bounce rate” many times. You probably get an intuition- what is it?
A bounce rate is defined as the percentage of visitors leaving your website after stopping by on only one page of your site.
You do everything to fetch huge traffic on your website. You often try to produce the best content to engage visitors to convert them into your potential customers. Yet, you failed to acquire the same and get a high bounce rate. Struggling to know the reasons? In this article, we have discussed 7 reasons due to which your website has a high bounce rate. These reasons can save your website from higher bounce rate so keep scrolling to know about them.
1. The website is taking excessive time to load
Nowadays, visitors are out of patience and time. They don’t wait at all. They want everything in a short period. So, you can imagine what will happen to your website’s bounce rate if your website is taking even 5 seconds to load. According to pro-marketers, people do give up after 4 seconds. Website owners should be
Now, the question emerges, what to do when your page is taking more than 4 seconds to load? Try to minimise the size of your images, and videos. Still, you are facing the same problem? Then, either upgrade your hosting plan or change your host provider.
You can also hire a digital marketing company in Amritsar to solve your problem though.
2. Inappropriate title or meta description
Now it has been seen that many website owners are using inappropriate title or meta description to fetch huge traffic. Many of them succeed. But fails to maintain the bounce rate. Unfortunately, get a high bounce rate which is bad for their growth.
So, it is highly recommended to use a suitable title and meta description.
3. Illegible content
You know that you have the best content on your website yet you are getting a high bounce rate. Then, you might be using an abysmal format or illegible content fonts. Using too big fonts may scare the visitors and may swiftly move them away to whence they came.
Always use pleasant fonts to lure and engage the customers.
4. Pages flooded with pop-ups
We all hate sudden pop-ups. Especially when we are reading something interesting. A sudden popup swings our mood and may lead to our departure suddenly and abruptly. Consequently, it leads to a high bounce rate.
Thus, don’t use too many popups and ads. Else, you will lose your potential customers.
5. Website pages aren’t mobile-friendly
Mobile phones have become a significant part of life. Without it, we can’t breathe. So, how can you think of creating an unfriendly-mobile website? If you did, then, you will face a high bounce rate crisis. This can be only possible when you redesign each page of your site and make them tablet and mobile-optimized.
6. Obnoxious web design
Whenever a visitor enters a website, initially he looks for the web design. And will leave if he finds it obnoxious. The first impression is the last. Hence, he won’t come back ever. Besides, this will lead to a high bounce rate. Also, you may have lost a potential visitor and customer.
7. Voracious for too much personal details
Being voracious is good. But too much sounds bad. For example, if you are about to date someone. You went to a decent restaurant with your date. What if you ask for too many details to her? What’s your parents’ name, account number, which transport do you use, what do you do, etc? This will ruin the date for sure.
Similarly, it goes between you and your visitor. If you ask him to give too many details. It will portray your image as a scammer. Or this thing may irritate him. He will bounce back to whence he came for sure. So, it is better not to ask for his details, especially his account details.