6 Black Hat SEO Techniques For Law Firms Must Avoid

black hat SEO techniques

SEO for law firms is to have Google, Yahoo, and other search engines on your website throughout the Internet. Although there are many ways to identify the website with search engines, some techniques are illegal for SEO. These tactics can quickly prohibit the site and other search engines like Google, and even lead to criminal prosecution. You can stop and leave immediately if you are guilty of any of these black hat SEO techniques.

What is an SEO black hat?

Black Hat SEO for law firms is commonly used for unethical strategies that improve the Google position of the website. Often in the past, an organisation worked with a less than stellar digital partner and without understanding it is using black hat SEO techniques. The risk is that search engines will eventually detect black hat strategies and penalize websites that use them, despite any short-term benefits.

1.Trademarked Domains

You should be using an original domain for your website. You are asking for difficulties if you register a domain with a marked keyword. It is illegal to use a domain name with a trademarked keyword. While black hat SEO for lawyers is a comprehensive way to attract buyers, it breaches federal trademark law and confuses the customers too.

2. Page Jacking

Page jacking is one of the book’s oldest things. It requires the copy and insertion of your links into the product listing of a competitor’s website. This is not only a question of copyright but also a double question of content. Even if you copy this page and have all your competitor optimizations, the same material is shown, and your search engines will be prohibited on your website.

Page jackets have a page format, so you do not need to replace any keywords or reformat your sentence structure to your website. You will never have to worry about illegal SEO.

3. Hidden Links

The only thing they sound like are secret links, but a viewer usually doesn’t see. However, spiders of the search engine are still found to support SEO. All methods employed by the black hat SEO professionals are text put behind a picture with off-screen connections, text with zero font size or white text on a white background.

4.Trademarked PPC keywords

You will have to reconsider your marketing strategy if you have ever considered bidding for marked keywords in the search engines for PPC ads. Although PPC is more an SEM problem than SEO, many people use PPC to get their website to traffic. For one purpose, the registered keywords are labelled. That is why you will not be able to use it.

Companies spend hundreds of thousands of dollars on labelling their keywords to keep them from being over-run. If you are using a marked PPC keyword, Google or another PPC broker is most likely to flag your account. Banning PPC is never a good idea if you want to get as much visibility as online as possible.

5. Spun Sites

Although spun websites are not the same as once, they still exist. This is very much like a page jacket, except that the user scratches the Internet and then uses a material spinner. This is remarkably similar. In general, the website is gibberish. That is what the creator of the website is doing.

The term for spinning websites is a website which is irrelevant but still classified as keywords in the niche. Since the scraper is intelligent, they typically choose a shallow place to rank quickly. The web will be packed with niche advertising, and the reader will click on one of the ads when they are fed up with the niche on the website. There is no easy way of selling your website or connecting online, and this approach can be banned within a few weeks.

6. Paid Links

One of the behaviors Google uses to rate sites is the link popularity and authority. Google will consider the more links – and the more critical the links – your website. However, a paid link is one with the money bought, and Google helps at sites that create connections. You can first look at the “anchor text.” If the text does not appear to be random (or obvious use) with any contact, the text may be purchased. Then look at the number of page connections. If a page has random links, the most likely links are paid.


Black hat SEO for lawyers can impact Google rankings. With a great deal of pressure on your website to optimize your quest, you can be tempted to try shortcuts and hacks that promise SEO performance. Do your best to stop these black hat SEO techniques that do not work for the searcher and sometimes result in a search engine penalty. Working with a highly qualified digital agency who understands how to optimize your website in the right way is crucial.

About the Author

Sophia is a marketing expert working at Conroy Creative Counsel– law firms marketing agency in the USA.