Move ahead with time and gain a competitive advantage among your competitors by presenting the products in delightful packages.
Understanding the impact of e-commerce.
Through evolving times, human behavior also evolves. A new era brings a renewed demand for products. Consumer habits change with time as they demand items that fulfill their changing lifestyle needs. This can be proved by observing how humans evolved with the advent of technology in their lives.
Since the internet was invented and commercialized for regular usage, daily routines of people have never been the same. Sellers took heed and adopted newer ways to fulfill changing demands. Local trading experienced a shift in base online as the benefits of the internet were explored and researched by e-retailers. People responded positively to this diversification in retail shopping and started preferring shopping from the comfort of their homes. The term e-commerce got attached to such activities and has since shaped up as a powerful market segment. E-commerce refers to the increasing trend of buying products at online retail stores without any physical contact with the seller or the items. Today, there are globally 7.1 million online traders with 1.8 million of them in the U.S. alone. Experts predict that worldwide e-commerce sales will reach $4.13 trillion by the end of 2020. E-commerce surged popularity charts and prompted more retailers to shift to e-trading to take advantage of such a situation and save costs. Such a highly competitive nature of the industry has made it difficult for traders to survive and grow in it. Manufacturers saw it as an opportunity to save costs otherwise incurred in setting and running a physical outlet. Increased rivalry in the industry has resulted in rigorous marketing techniques and extensive promotional campaigns adopted by sellers to capture the maximum customer attention. Such marketing gimmicks are expensive and eat up a huge portion of the overall budget of the e-traders. Sellers, thus, search for cheaper but effective options for brand promotion.
How to make your brand relevant?
Online retailers must devise strategies that ensure a constant flow of traffic towards their e-shops. In addition to creating attractive website designs, appealing product packaging is crucial in creating a positive image of these retail stores. Surveys reveal that 93% of online shoppers considered the visual appearance of products as a key factor in making purchase decisions. Product packaging is the first physical contact the customer has with the online trader. It is an opportunity to create a powerful unboxing experience wherein the customers get a premium feel of the products. Custom printed e-commerce packaging helps in fulfilling customers’ demands for superior product packaging. This involves tailoring the packaging boxes to increase brand awareness and acceptability amongst customers.
Especially, in the current scenarios of the epidemic, online shopping has experienced unprecedented growth in sales as well as a high influx of sellers who wish to grab this chance to establish themselves in the retail world more comfortably. Therefore, it is crucial that brands are differentiated to prompt brand loyalty and make a durable impact on target customers. We offer a group of skilled designers who make you sit back and relax while they take over all your packaging worries. Alluring and pleasing packaging is the need of the hour and this can be achieved by crafting one-off packaging that curbs competition for your brand. All you need to do is inform us about the specifications you wish to be incorporated in your packaging boxes and you will have the same delivered to your desks in the shortest production time.
Follow our guide
Just decide on the following and have your ideal boxes delivered aptly to your requirements.
- The suitable color for your boxes. Colors have a huge effect on customers’ minds and creating a powerful scheme of colors would keep the level of excitement high among customers.
- Decide on the right measurements. Too small boxes could harm the products and too large sizes are a wastage of resources. Work with our experts to determine the most ideal size and shape for your products.
- We offer corrugated stock to make sure that the products are delivered in their true state without getting affected by rough handling and shipping. These are available in 3-ply stock and standard card thicknesses of 12pt, 14pt, 18t, 24pt along with custom specifications.
- Incorporate exclusive features to make them instantly popular among receiving customers. Features like scoring & gluing, hang tab, ribbons & handles, window cutouts, and custom perforation help to create a long-lasting impression.
- Increase the life of your packages by covering them with rich laminations and coatings that not only makes them dust and water-resistant but also enhances their appeal.
- Use custom printed e-commerce packaging for constructive branding. Brand name and logo printed stylishly retains in consumer mind for longer and serves as a portable billboard. Add-ons such as foil stamping, metallic inks, embossing, debossing, and multiple other designs aid in achieving a high level of customer satisfaction.
Moreover, our in-house account managers ensure that these packages fit perfectly in your budgets too. They generate cost-effective solutions that make these boxes a profitable investment.
Make the most of the opportunity
As countries locked down and retailers were forced to close, e-commerce reached an all-time high of 16.4% of total global retail sales. It’s not just Gen Z and millennials driving this trend; older shoppers have also moved online. According to a global survey, 84% of consumers shopped online during the pandemic. As traditional wholesalers go online and global retail giants expand their e-sales activities, digital competition is heating up. Likewise, competitors in product categories not traditionally in-demand online are also competing for e-commerce shoppers. The shift is mainly led by household essentials, health, and personal care among others.
To capitalize on the e-commerce boom and overcome fierce competition, you need to optimize promotions on all media channels as well as create a memorable unboxing experience. We are here 24/7 to get your packaging needs fulfilled productively and in an instance!
Create a positive first impression through custom printed e-commerce packaging and make your presence be felt strongly among others.