Nasdaq estimates that by the year 2040, 95% of purchases will be through eCommerce platforms. Digital marketing strategies are therefore not just seen as desirable, but essential for all business survival.
So, we scoured top sales training programs to find the most impactful techniques you can use to successfully engage with your customers online and boost your bottom line. Here’s what we found.
Social media marketing (SMM)
To grow your sales, you need to be where your customers are. According to Hootsuite, over 53% of the world’s population is on social media. How you engage with customers on social platforms can be the difference between your brand growing or stagnating.
A robust social media marketing (SMM) strategy can help improve communication and interaction with target audiences. Better engagement with prospects can boost conversion rates. Do SMM right and you can enjoy 13% higher conversion rates compared to the average, reports HubSpot.
SMM is also a great way to humanize your brand, which can create deeper connections. Forging strong bonds with customers can increase loyalty and engagement over a lifetime. All of which can cause your sales to skyrocket.
Content marketing (CM)
A company without leads is a company without sales – plain and simple. However, those leads need to be affordable as well as plentiful, otherwise, they’ll eat into your profit margins. According to the Content Marketing Institute, content marketing (CM) generates more than three times as many leads. Developing leads using CM also costs 62% less than traditional advertising methods.
Consistently producing valuable content can also enhance Google’s E-A-T or the Expertise, Authority, Trust rating of your brand. The benefit of an impressive EAT score is greater visibility, brand reputation, and audience engagement. These factors can further strengthen sales.
Search engine optimization (SEO)
If you’re looking to speed up sales, train your marketing team to use search engine optimization (SEO). A targeted SEO strategy is one of the best ways to drive organic traffic to your website. Organic traffic is the top referral source for generating online revenue.
Once visitors get to your website, SEO can help maximize their browsing experience. Your site’s user experience has a direct impact on conversions. According to Forrester, improving how people navigate with your site can yield conversion rates of up to 400%.
SEO tactics also help improve your brand’s search engine rankings. Better search engine rankings help validate your brand’s credibility. Customers go through your sales funnel more efficiently when your brand seems more credible, which shortens the buying cycle. A shorter buying cycle means you help grow revenues as you can reach more customers.
Email creates the best retention rate compared to other marketing channels hence a valuable tool in your digital marketing toolbox. Customer retention plays a critical role in sales growth. For one, it’s easier to sell to people who’ve bought from you before than first-time buyers. Also, repeat customers spend up to 300% more, according to RJMetrics.
Email marketing also allows salespeople to custom-tailor messages to match different customer profiles and activities. According to MailChimp, segmentation leads to 100% higher click-through rates (CTR). Better CTR numbers will also increase your conversion rates. Research by Campaign Monitor found that segmented email campaigns could increase revenue by up to 760% compared to those that aren’t.
Pay per click (PPC)
If customers don’t know you exist, your sales are dead in the water. That’s why building brand awareness needs to be a top priority for brands setting out to build their bottom line. When it comes to amplifying your brand’s presence, (PPC) techniques are particularly effective.
According to Marketing Nutz, it takes 5 to 7 impressions, on average, for people to remember your brand. Therefore, you want to make sure you place ads where they are more likely to be seen. PPC ads always appear at the top of the page of search engine results. This is considered prime positioning for advertisers.
Once you’ve grabbed a prospect’s attention, a PPC campaign can be further used to turn leads into actual sales by nudging customers along at various stages of their buying journey.
Where to begin
Digital marketing techniques take time not only to perfect but to bear fruit. Sales training experts say the key is not to try every strategy at once. Instead, take time to identify your business goal and then match them to a suitable marketing approach.