Over time, some of the links on a business blog can become corrupted and even suffer more negative SEO rankings. How not to drop is a question that many SEOs always ask. In the article below, Marketing AI will introduce you to 9 effective SEO “refreshing” tips.
A new website or blog with useful, complete, and well-optimized content will quickly increase traffic and appear in the first position on the Google search results page. And at some point, the growth of the page slowly slows down, even a significant drop can be seen. Even though SEOer adds fresh relevant content, these metrics haven’t made any progress.
Many SEOers joked that this is when Google has no longer “leveled” their website or blog. However, an old blog is like an abandoned house with a messy, messy, messy, and outdated layout. This is the time when the master needs cleaning and fixing. It is impossible to let the business page “die slowly”, therefore, SEOers need to “transform” their blog, website with the following things.
9 Effective tips to dislocate an old blog
1. Check out Digital obstacles
SEOers need to use Google Search Console to verify that there aren’t any breaches, security issues, or other issues going on. Since then, promptly overcome the problems discovered.
If your business’s website isn’t connected to Google Search Console yet, the SEOer needs to sign in to his Google account and link. Right after that, it is necessary to check the Manual Actions and Security Issues on the left menu.
2. Review all pages on the website
To get rid of the “junk” on your website/blog, it’s a good idea to start with creating a complete list of all the URLs. SEOers can use the XML-Sitemaps tool or the free version of the Screaming Frog SEO Spider. However, for large websites, businesses may need a paid tool.
3. Use Google Analytics to determine whether or not content is effective
The next step is to log into Google Analytics for the website. Select Behavior => Site Content (Site Content) => All Pages (All Pages).
In the right corner of the screen, the SEOer needs to choose a start and end date for the report. Next to the bottom right, the SEOer can change the maximum number of pages displayed.
In the upper right of the screen, click Export and then download the file in Excel or CSV format.
4. Statistics and evaluating page effectiveness
Having a few lower-than-normal traffic or no traffic is a sign of concern. Therefore, SEOers need to list and statistic the number of page views in Google Analytics over a certain period of time to compare the effectiveness of pages, thereby discovering serious problems and promptly fixing them.
Next, SEOers need to “clean up” the faulty pages, leaving only a list of blog posts and their pageviews.
Specifically, the image below contains a list of all the pages on the left and the rest are pages with their respective views. By arranging both pages alphabetically, the SEOer can determine in the list of all pages which pages are not showing up on the Google Analytics list, which are the ones that did not get a visit. in the selected time period.
5. Revive reproducible error pages
After categorizing the underperforming pages, SEOers can make slight changes to revive these pages. For example, a post with outdated content can add new information to continue to provide value and attract readers to your blog.
6. Delete outdated pages and redirect them to new content
The post content may also “expire”, for example, SEO best practices of 2011, or social media statistics of 2013 have been forgotten and no longer valuable to stand alone. fake. Or news posts are quickly subsided and replaced by new news.
However, these articles can attract a lot of backlinks. So SEOers can take them down but strategically redirect those URLs to newer, relevant, or updated content.
7. Find and fix broken outbound links on the site
To do this step, SEOs need to do step 6 well, because the actions in step 6 will save you time, avoid fixing the links in the post will be taken down.
SEOs should use a tool like Broken Link Checker to look for broken or outdated outbound links on their blog. Then proceed to update or delete the found links. This type of cleanup improves your SEO and the reader’s experience of your site.
8. Check page load speed and relevance on mobile interface
Page load speed and mobile performance are currently among the top ranking factors for SEO. Businesses will need a tool to test the page speed and check and evaluate the friendliness and suitability of the page on the phone interface. From there, follow the guidelines recommended by these testing tools and fix the problems step by step and improve your blog SEO score.
9. Put the best, most relevant CTAs on the top pages
SEOers need to review the listing created in step 3. Take a special look at the most visited pages or posts on the blog. SEOers can improve or update to make the newly selected posts more valuable and more attractive. Then, make sure these pages contain relevant and compelling CTAs.
These articles are attracting a lot of traffic, they will be more effective when adding CTAs to increase customer conversion rates, contributing to driving sales of the business.
The above article has revealed steps to improve the blog, the website for business. SEOers can delete or correct faulty content, fix technical errors, regularly create new high-quality content, … Good implementation of the above 9 SEO tips will help your business blog regain growth. 20%, 30% growth, even organic search traffic will grow non-stop.