There was a time when businesses used only television, radio, or print for reaching their audience to promote their business and deliver their brand message. It was not only a one-way communication medium but also involved a lot of money. So, only well-established businesses could afford traditional marketing costs.
However, the advancement of technology in marketing, especially the introduction of social media, has fundamentally changed how businesses connect with their key audience. Over the years, social media has significantly turned from a communication tool to a marketing tool. It has facilitated businesses with two-way communication to connect and engage with their customers using a completely innovative approach.
In this digital-driven world, the number of people using social media is continuously rising. A report published by Statista estimates that around 3.6 billion people around the globe are active on various social media channels in the year 2020. It further states that the number is predicted to increase to almost 4.41 billion in the next five years.
Hence, social media has become the leading communication channel for brands to engage and shape the online discussions with their audience about their business and products or services. So, social media activity and engagement across different platforms are crucial for building meaningful relationships with your current as well as potential customers. But how can you drive engagement across social media channels?
Before you learn how to drive engagement on social media, let’s discuss why social media engagement is important.
How Social Media Engagement is Important For Your Business?
Social media engagement bring the following business benefits-
- Strengthen your customer relationships
- Deliver superior customer experience
- Expands Your Marketing Reach
- Build customer loyalty
- Increase your sales
- More cost-effective
- Boosts brand awareness
- Generate more lead
Now, when you know how engaging with your audience will help in business growth, let’s read the following tips to increase social media engagement.
5 Actionable Tips to Drive Social Media Engagement For Your Business
Create Unique Content
Content is the key to win your audience’s heart. But do you know what kind of social media content gets love from your customers? Well, you need to identify your audience’s persona to know what type of content they prefer.
So, you need to create unique, customer-focused, and industry-relevant content. Make sure your content is interactive and evokes a strong positive experience. The more likable your content will be, the more people will like, comment, and share.
Maintain Consistent Content Flow
To gain traction among your intended audience, you need to be consistent when it comes to social media marketing. Consistent content flow helps you to communicate online that allows people to recognize your voice. Moreover, you can keep a balance when posting on social media.
However, you need to know the right time when most of your targeted audience is active. This is because posting content consistently at that time will help you to drive engagement. After all, social media marketing isn’t about your business, it is all about your audience.
Make Positive Interactions with Customers
Creating and executing a social media marketing strategy involves tiresome and time-consuming tasks. Not only this, but you also need to handle various social media accounts across channels to optimize online presence. As a result, many marketers complain that they don’t get time to communicate with their customers across social media channels.
To simplify the process, you can use the best social media management tool. Moreover, you can save time and effort using a social media auto post & scheduler. So, you can make positive interactions with your customers for better engagement and improved customer experience.
Craft Perfect Posts with Appealing Images
Connecting images with your social media marketing message are more important than ever. Since the human brain is focused on visual processing, images help you to largely engage your audience at an incredible speed. Also, images are a great way to be remembered by your prospects and followers.
But most businesses fail to create appealing images to engage their audience on social media. They face challenges in creating perfect posts with unique content and relevant images. Therefore, expert digital marketers advice to leverage the best social media marketing tools to drive engagement with appealing posts.
Omni Channel Approach
While Facebook is the leading social media marketing platform with over 2.7 billion active users, Instagram is the second-best choice of social media marketers. Since people are using various social media channels, you need to connect with them with an omnichannel approach. Hence, you need to handle accounts on many social media platforms including Facebook, Instagram, Twitter, LinkedIn, and many more.
Therefore, you should aim to engage with your customers on these popular channels. You need to identify the channels they’re most active in and create or optimize your account with the regular and relevant content flow. By identifying what to post, when to post, and where to post you can connect and engage with your customers on a large-scale.
All in all, these 5 effective social media engagement tips will help you to drive business growth. No doubt, social media marketing is an important business marketing phase. Similarly, social media engagement is a core part of your marketing strategy.
However, timely calculate & refine the social media strategy to improve social media engagement across channels. Thus, you will be able to know what strategies are working for you and where you are lacking. Also, use the best social media marketing tools to take your business to another level. Are you ready to boost engagement over social media?