“Content is King”, it’s probable that you have heard this phrase quite a few times. However, if you know the latest market trends you’d know that it’d be better to write “Interactive Content is the King.”
Including an interactive piece of content in any article is very essential for your business. If you ask why then here’s the answer:
- It increases engagement
- Attract an audience to your website
- Boosts your website traffic
- Improves the conversion rate
In many places, it is quite common to see that many companies overlook how important interactive content is only to realize it later that they made a big mistake by ignoring it. After realizing that their competitors have used the same thing they ignored to their benefit they eventually regret their decisions.
Our generation, in fact, most of the people living in urban places spend a lot of time on the Internet. Now, ask yourself and people around you how often do you tend to read ENTIRE stuff on the website you visit?
Well, you already know the answer. People are online for so long and visit so many websites, but they give their time to only a few of them. The reason for this is because these sites are successful in engaging users with their content. This is what we call interactive content.
According to a survey by Demand Metric, it is found that using interactive content in business marketing is useful in getting a distinction in the market—especially among their competitors.
According to Mr. Rahul Aggrwal CEO & Co-founder of Designhill – ”It is true that presently online audiences have more power than they ever did”. For example, before buying something for yourself how many websites do you visit? Apparently, a lot and that is because you want to get the best thing on the market, right?
If you are a business owner, how are you planning to attract customers to your service or product? Today, most people search the product or services online before purchasing it and thus it’s essential you provide them with the content that leads them to you. So it is a better and most used strategy to find target customers before deploying the service.
It’s been found that interactive content is successful in laying a firm foundation for converting and generating leads. It also makes the marketing plan more engaging and fun, which yields magical results.
Here are few points that would help you to find “how interactive content is the future of social media marketing.”
Catch Your Customers
If you want to get the attention of your potential customers you should start using interactive content. Demand Metric’s study has revealed that interactive content is persuading online buyers. This is because it contains relevant and actionable information that compels users to buy the service or the products.
It is advised that you should also include “call-to-action” buttons on your website so that it’d support your marketing strategy and hence will help you to attain a higher conversion rate. The “call-to-action” button will help users to make a quick decision.
Also, Read – Why is digital marketing important after Covid19?
Boost Your Business Revenues
If you are fortunate in achieving the attraction of customers, then it sure will boost your sales, and hence it will generate high revenue for your company. The success of a business is measured by the number of customers they attract to increase their sales.
To track your projects and campaigns, use project tracking tools. These tools save your time & effort and boost your productivity.
According to the study conducted by Aberdeen, it was found that companies that focus on content marketing have their conversion rates increased by more than five times. Therefore, it won’t be wrong to say that interactive content usually influences the minds of the audience.
Promote Engagement and Sharing
When online audiences come across your articles while searching for information, interactive content plays a significant role. Therefore, it is recommended that you consistently update your content by which you will be an ability to target a broad audience.
- Update Regularly
Regular updates are significant for your website as it will be bad if you display an old content. If you want to hold the attention of your audience, you need to change your topic or maybe refresh them over the course of time. This will feed your audience with the latest information. Update your leading page designs with illustrations and infographics. Besides, interactive content will ensure your reader’s engagement, which will eventually result in sharing your content on popular social platforms-if they find your content useful and informative. while research content you can use content curation tools to find and collect relevant content from various authoritative sources
Here are a few examples of interactive content:-
This is an efficient way to deliver information through audio. Many companies and organizations started using this.
This is another trending style that people often use to deliver information; it is indeed a fantastic method to offer great engagement. So having an amazing infographic design is a must for gathering maximum user engagement.
These help businesses to connect with their online audience in a suitable interactive way. Engaging visual content helps businesses to build trustworthy relationships with their audience.
This is another method by which you can allow your audience to control different parameters and know the estimated price of your services.
The webinar offers impressive interaction in the form of discussion, presentation, meeting, and questions.
Boost Your Brand’s Credibility and Exposure
After all, it is all about the competition, and you cannot ignore it. Thus, you need to focus on how to get maximum exposure of your brand along with ways to grow its credibility which comes with engagement.
When you use interactive content, you will be able to get your audience to stick to you, and hence, it will enhance your brand’s exposure. Once the people present online start recognizing you, you will get a better chance to earn some credits.
Web Design Does Matter
We all agree that interactive content is an essential factor, but there is another thing you cannot ignore. That is the feels and looks of your website, as it will hold users eyes. How you present your content on your site is crucial.
After all the first impression is the last. Therefore, you should never ignore the look of your website. Try to present your content gorgeously.
Also Read – Top 10 Website Design & Web Development
Generate Traffic to Your Website
Interactive content often plays a significant role in enhancing the user experience on a website. If the content that you publish on your site comes out to be useful and informative, then undoubtedly your web page will receive immense traffic on it. Platforms like Webtrends sites is the right way to promote your services and generate more traffic. When you receive the right amount of traffic, it will ensure success, attractiveness, and fruitfulness for your business.
Peugeot Case Study of Interactive Content
If you want to get an idea and understand “why interactive content is called the future of social media marketing” then you should go through the case study of a well-known automotive manufacturer Peugeot.
With the help of this article, we hope that you understand the importance of interactive content and start using it in your business. Interactive content surely is the future of social media marketing & the success of businesses.