Food delivery is one of the most booming industries in today’s market. There’s no denying that. When almost every other service was halted during this year’s unprecedented times, the online food delivery industry thrived. Like a lot. With everyone slashing down on their budgets on a lot of comforts, no one did so for food. Have a look at some of these stats to understand this a little better.
- 60% of US households order delivery and takeout once a week.
- Online food delivery has grown 300% faster than dine-in.
- Orders placed by a mobile app has become a $38 million industry in 2020.
- Online food delivery revenue stands at US$9,207 million in 2020
- 33% of customers say they’re willing to pay a higher price for faster delivery.
The online food delivery industry is not just thriving but flourishing as well. So, for entrepreneurs and business owners who want to establish a business, investing in a food delivery app like Swiggy is sure to yield profitable income.
In this post, I will be laying out what to remember while building a robust delivery platform like Swiggy. We’ll be touching on topics like
- Features
- The revenue model
- Cost of building the app
Features to include in your Swiggy Clone
The Swiggy clone will be regularly used by consumers, restaurant owners, delivery personnel, and the admin. So the features you integrate here will need to be of assistance to all these parties. Consider the following features.
Quick sign up and log in
When users open your app to order food, they would expect a very quick and easy process instead of typing in a ton load of information. So, your app can integrate a registration process with the usual Email and phone number option and the quick social media credentials login options. Users will also want to be kept logged in to prevent repeating the same process.
Search and filter option
A powerful search panel that quickly tracks down what food or restaurant the user is looking for is a must. On top of that, the filter feature will also be a useful tool for users. With it, they can set filters based on location, price, and cuisine and find what they’re looking for swiftly.
Multi payment options
Users will have to be provided with an array of payment options like credit and debit cards, net banking, and E-wallets to make the transactions safe and seamless. Especially during unsafe times, contactless payments are preferred more.
Live tracking
Nothing is more satisfying than watching food making its way to you. The live tracking feature will let users track their food as it makes its way to them. This will also allow them to take note of the ETA.
Detailed food menu
Customers who use your app will definitely want to have a variety of options before making a choice. The menus of the restaurants will make this possible. So, make sure you integrate this feature with your Swiggy Clone. Restaurants can be given an option to update their menus and add interesting titles like fast-moving, Chef’s special, or dish of the day.
Loyalty deals and offers
45% of consumers in a survey said that loyalty programs would potentially encourage them to keep using the food ordering application more often. So introducing deals, promo offers, discounts, and benefits for regular customers is sure to boost user engagement.
The Revenue Model
Priority listings
Restaurants can pay you to list their services on the top of the search results to increase user visibility. This will increase their chances of customers picking their restaurant leading to a boost in revenue. This is a fair deal between the two, and both end up making a considerable sum of money.
Third-party advertisements
Other companies that are not necessarily restaurants and hotels can advertise their products and services like Google Adsense on your Swiggy Clone for a predetermined amount. This can depend on factors like the duration of the ad and its location. Advertising has always been a steady flow of revenue for mobile applications therefore this method is sure to lead to surplus profits.
The commission model
For every sale or order that a restaurant processes through your Swiggy clone, a commission fee can be collected from them. This model is predominantly used in all food delivery applications and this too makes way for high returns.
Delivery charges
Those customers who require immediate delivery of food can shell a little extra for the delivery personnel to bring the food to their doorstep quicker than usual. An added flow of revenue, this charge can vary depending on the distance that has to be covered.
Cost of building your Swiggy Clone
The cost of building a Swiggy Clone will vary depending on several factors. The features you wish to include tip the scales a lot when it comes to cost. The more features you want the more you have to spend. It is usually recommended to go for an MVP (Minimum Viable Product).
Other factors include the payment for developers you hire to develop the Swiggy Clone. They will have to work on the front and back end design, an attractive UI/UX, with advanced tools, and a technology stack.
The estimated cost of development also depends on the platform you wish to launch your app in. The cost of launching an Android based application is less compared to iOS. These are some of the factors that go into deciding the total cost of the app. To make things easier, your business can invest in a clone script and then add customizations to the script.
The online food delivery sector is very lucrative and will continue to be so for the foreseeable future. So investing in this industry will prove remunerative for you and your business. Now get out there and start working. No one likes waiting for food.