We as a nation are very zealously embracing the digital payment mode. The ecosystem is thus evolving to make way for newer technologies to facilitate online transactions. The most swiftly adopted mode has been the payment apps which is like carrying the wallet in the form of a app on the mobile. There are numerous payment apps available today offering services and benefits to customers like never before. However not all players have been able to live up to the expectations of the consumer.
Bharti Airtel, is one of the leading telecommunication companies in the country, which often comes up with various types of offers for its customers. One of the most successful initiatives of the telecom company is the Airtel money app. The Airtel money app is a part of Airtel Payments Bank, which is the first live payments bank in India that has received a payments bank license from the Reserve Bank of India. Ever since it came into use, it has made the Airtel customers’ life easier. There are several reasons why it is leading the online payment apps category so smoothly and doubling the number of customers with each passing year despite the extremely stiff competition. Here are the top factors that have contributed the most to the success of Airtel Payments Bank.
- Safe & Secure: The safety of the transactions is of prime importance and thus the industry–leading encryption and security protocols that have been utilized while designing the Airtel Payments Bank make it an extremely safe way to transact. There are some effective firewalls and other technologies used to safeguard the financial and personal data of the customers. This makes the platform safe from most attempts of the data breach.
- Ability to Withdraw Cash: Although most of the transactions are now possible with digital payment there are still some places wherein cash is required and thus in such a scenario the facility offered by Airtel for cash transaction makes it a popular choice. Unlike the other payment apps in the market these days, the customers can walk into the physical Airtel Payments bank centers and use the Aadhaar based biometric verification to withdraw cash from their Airtel payment Bank account. This makes it possible for customers to get cash when they are in a pinch and use it in places where the other modes of payment are not practical.
- Free Online Debit Card: Each Airtel Payments Bank account comes with a free digital Debit Card powered by Mastercard. This Debit Card need not be printed out but instead, it is used for online transactions in the same way as any other Debit Card.
- UPI Payment: To add money to the Airtel Payment Bank, you do not need to use your bank-issued debit or credit card. Instead, you can directly add money to your Airtel Payments Bank account from your bank account using the UPI and the UPI pin. This reduces the dependency on features such as OTP which may not work if you are facing a telecom network outage or issue.
- Integration with BHIM UPI: Airtel Payments Bank powered BHIM UPI based payments enable consumers to make cashless payments through any BHIM UPI bank or payment app on their mobile and this is also beneficial for the merchants since they can now easily receive payments directly into their bank account, reducing the risk of cash management for them.
- Exciting Offers: Airtel Payments Bank provides the customers with some exciting offers whenever they pay bills or carry out a recharge using the Airtel Payments Bank. These offers may be in form of discounts at the online stores or as cashback received in your Airtel Payments Bank account. The Airtel prepaid, postpaid, DTH and Broadband customers get some additional offers and discounts on transactions.
The above benefits surely put consumers in the centre and make their transactions convenient and risk-free. Airtel Payments Bank is one of the most feature-rich and secure payment apps in the country and it has provided customers some cutting-edge technological solutions. If you want to access the Airtel Payments Bank, you can do so by the Airtel website or the Airtel Thanks App. It is especially beneficial to the customers who are looking for novel and flexible ways to carry out banking transactions. No doubt thus that Airtel payment app has become the most popular payment app in present times which is continuously adapting to the changing need of the consumer and coming up with innovative features and offers.