Survival has become a tough challenge due to increased competition in every field of life. The construction industry is no exception. Although construction is the most advanced industry in the United Arab Emirates, it is still progressing faster. Marketing is an important need for the industry to attract more clients, business prospects, and a qualified workforce.
However, construction firm managers are too busy in their work that they fail to pay attention to marketing needs. They only rely on print advertisements, considering it enough to achieve their goal, which is not enough at all. SMS marketing is the best solution to promote the construction industry and optimize several other operations.
What is SMS Marketing?
SMS marketing is one of the most effective marketing strategies in recent times. It works by sending promotional, informative, and interesting content to the target audience through SMS service. It can reach the audience in no time and motivate them to take the desired action.
This article intends to help you explore SMS marketing hacks for the construction industry.
Top 7 Ways to Use SMS Marketing in Construction Industry
Time is priceless in the construction industry. A little mismanagement can cause loss of resources as well as human life in the worst-case scenario. SMS marketing can help stakeholders maximize their gains and optimize their operations perfectly.
Here are the top ways to use SMS marketing in the construction industry.
1. Share Alerts and Updates
Minor activities and the slightest changes mean a lot in construction projects. The site supervisors and caretakers are responsible for sharing alerts and updating with all the people associated with the project and site. Contacting thousands of people in real-time is almost impossible. Therefore, construction companies acquire the help of an SMS marketing agency in Dubai to share all the major or minor alerts and updates with concerned people.
2. Boost Overall Communication
Communication is the key to success, specifically in the construction industry. On the other hand, lack of proper communication in the industry is not limited to loss but causes destruction. All the parties have to stay informed of all the changes taking place on the site. Moreover, the authorities have to share important details with workers, which can be easily managed through SMS marketing.
3. Manage Material Supply
Material supply is what keeps the progress of construction projects going on. Managing the material is not easy. The stakeholders have to pass the order, manage the delivery dates, supply issues, and payments. In addition to it, they also need to sell the scrap material. All of this needs spreading the word in which SMS marketing can provide promising support.
4. Organize Meetings and Schedules
Meetings and schedules are an important part of the construction projects. Most schedules and other meetings require the attendance of all people, which might not be possible at the time. SMS marketing helps the authorities to inform the target audience about meeting times. It is also used as the medium of sharing meeting minutes to ensure everyone gets the information on time.
5. Manage Hiring Process
Construction companies are in the process of hiring around the year. The need to contact:
- Labor workforce
- Support staff
- Project managers
There are a number of other vacancies in the construction industry. Reaching the target audience is a bit difficult, as everyone might not have access to newspapers and social media. However, a mobile phone is a basic amenity available to all. So, SMS marketing provides crucial support in the hiring process.
6. Manage Public Announcements
The construction industry does not only need to communicate all the little details with the people associated with the project; people living near the site also need to be informed. The construction site conditions can impact the neighboring buildings. Therefore, it is crucial to inform the residents about important details. SMS marketing is the best medium to manage public announcements and boost security.
7. Manage Site Visits
Site visits are an important component of construction planning and execution. However, they might not be open for visitation at all times. You can easily manage site visits through SMS marketing service. You can hire the service of an SMS marketing agency in Dubai and manage the dates and details of your site visits in a professional manner.
Adopt SMS marketing and optimize your construction operations!
The construction industry cannot afford to be left behind in a competitive atmosphere. The best way to stay on top of the game is to improve communication and reach the target audience. It might seem difficult at first; however, SMS marketing is here to make it easy for you. Do not hesitate to get in touch with the professionals, discuss your needs, and get the best plan according to your requirement.