What is the best content for social media? Here are the features and 8 tips to create good posts to publish on social networks
What is the best content for social media? In extreme synthesis, it can be said that they are the ones who manage to involve users to the maximum degree. In a world crowded with contents of all kinds such as that of social networks, it is necessary to be able to arouse not only interest in the published posts, but also direct participation, in order to establish a relationship as personal as possible with the people you want to talk to.
But that’s not enough. Social media users use the contents in an extremely fast and immediate way. They usually have a low level of concentration and are not willing to pay much attention to each post present. In this context, the posts that stand out the most are those that manage to be enjoyed immediately and effortlessly. Between a post that requires an elaborate reasoning to be understood and one that is able to communicate its message incisively even to the most distracted person, the second always wins.
On the basis of these preliminary considerations, it is then possible to enunciate the most relevant characteristics of the best contents for social networks, i.e. those that are noticed and appreciated immediately and receive the maximum engagement.
o Brevity. The contents with a concise and lively text are the ones that are read and understood more easily. Only if you strongly appreciate the person or company who published the content, then you may be willing to read longer texts more carefully, but the risk for those who publish them is always to bore the user or not make yourself understood clearly. It is always better to insert a very concise and brilliant text that summaries the main topics that you want to express and refer to any external content (to which you can refer with a link) for further information. If a text can be divided into various topics, it is better to create more posts each concerning a single aspect and refer to the more complete discussion of the topic through a link to a specific external page, for example the blog.
o Emotionalism. In social networks, people aim first of all to have fun, so emotional contents are the ones that have more and more hold. Even on LinkedIn, the most professional and toga social network among those in existence, the winning contents are those that manage to arouse the most emotions, while addressing work and business issues. The skill of a good social media manager must be to be able to instil an emotional effect in his post with which to captivate the public. For this purpose, it helps to think of a narrative idea, a playful approach, a message that highlights the emotional aspects of the content. The same message can be expressed in a colder or warmer way, always better to aim for very warm and bright posts.
o Imaginary. Images (and videos) communicate more directly and explicitly than any text. The best content on social media always comes with an image. The skill of a social media manager must be to publish images that are able to give an idea of the content that you want to convey. For this reason, there must always be a perfect synergy between images (or videos) and post text.
o Rationality. The contents that most impress users are those that call them into question personally. Between a text like “Here’s our new winter 2020-21 collection” and a more personal one like “What are your favourite bags from our winter 2020-21 collection? The rule to follow as much as possible is therefore to publish content on social networks capable of initiating a real dialogue with each person of the target audience.
o Originality. Posting content seen and reviewed, which does not add anything new to everything that already pervades social networks, is a bad way to communicate. The obligation to keep your profile or page updated regularly does not mean you have the freedom to publish any post. Users are excited by the news and by what appears unusual and particular. It is essential to try at all costs to put online posts that are truly unique or that add something new to what has already been said on a certain topic.
o Consistency. If on the one hand we must try to be original, on the other hand we must not overdo it by losing sight of the communication objective. Who are you talking to? What is your own persona reader? Defining an editorial plan for social media means selecting from all possible contents only those that really add value to communication and that are consistent with what you want to say to your audience. A company in the sector of the production of plastic profiles that publishes photos of a kitten on its page will probably attract a few more Buy real Instagram likes UK, but it will certainly not be adding value to its communication, on the contrary it will risk questioning its professional seriousness.
- The best places for social media are those that relate to current situations. For example, link a post to news stories, particular events, characters in sight, etc. these are all ideas that allow you to develop an extremely compelling communication. The news jacking and real time marketing are based on this principle.