When looking to hire a web design agency, there are many factors you should take into consideration when assessing their potential, some red flags to look out for that may serve as a warning, and some questions you should ask them before you make your choice:
Looking For a Professional Business with Credentials
While a professional business doesn’t necessarily mean that they should have a big, swanky office and hundreds of employees, they should at least be qualified, have some experience, and be able to provide you with previous client testimonies.
Check Out Their Own Website
You might not like the style of the website that your chosen web design agency has, but you should at least be able to appreciate its professionalism and technical prowess. If they don’t have a good website themselves, can you really expect them to create a good one for you?
A strong website is the best example of their talent and capabilities that web design agencies can give potential customers, a10-Point Checklist to Prepare Your Store BusinessHOW TO DIGITIZE YOUR LOGO FOR EMBROIDERY ANDnd if they haven’t realized that yet, they probably shouldn’t be in the industry!
Their website should also contain a portfolio of their previous work, and you shouldn’t have to hunt around to find it.
Ask whether they can develop your site in a content management system:
If a web design agency is able to develop your site using a content management system, then you should be able to manage it yourself without having to learn HTML or Dreamweaver. With a content management system, you should be able to edit, add and delete pages and do much more to your website, from wherever you are in the world.
Is the web design agency asking enough questions about your business?
There will doubtless be many questions you’d like to ask the web design agency, but they should have plenty of questions to ask you, too. No reputable web design agency should even begin talking about designing a website for you until they’re satisfied that they know your business almost as well as you do, and if you feel they’re not interested in learning about it, then they probably won’t be a good fit.
Ask whether they’ll use templates to design your website:
If the web design agency you’re talking to is experienced and reputable, they won’t design a site for you that looks like every other generic site; they’ll use original designs that are not based on a prefabricated template. While templates have a purpose and maybe suitable under some circumstances, if you’re running a business and want your website to help sell your products and services, then you need it to stand out from the crowd, not blend in.
Designed carefully to accurately and imaginatively reflect your particular brand, your website should be original and say something special about your business.
Search engine optimization is important, how will they use it on your site?
Some less experienced or less qualified web designers will know only how to use meta tags and keywords, and if your chosen web design agency isn’t talking about anything else in relation to SEO, it could be that they don’t have as much knowledge as they may have led you to believe.
Any web design agency serious about their business, and those of their clients, should have a good working knowledge of the principles of SEO and how to apply them to the code, the copy and all of the content of your website.
What are they going to charge you for their services?
It’s not always easy to know whether a company are trying to overcharge you for their services, or whether some have higher prices because of the level of expertise they possess or the quality of their service. However, it pays to be cautious, as just with any industry, some web design agencies will inflate their prices and give you anything but value for money.
Try to find a pricing balance when comparing fees between web design agencies, and use the general rule of thumb that if they have verifiable, satisfied customers and an impressive portfolio, they’re probably worth the money.
What are their customer service skills like?
A web design agency Toronto may have all the skills known to man, and be able to create amazing websites for their customers, but if you can’t communicate effectively with them, you could easily end up with a website that doesn’t meet your needs.
You don’t need to be best friends with your chosen web design agency, but being able to talk comfortably with them when you need to, is essential, and they should be able to convey their points without using complicated jargon or terms that you don’t understand.
Someone who will always be available for you, will respond in a timely manner to emails and get back to you if they miss your call, is what you’re looking for; anything less and you won’t be able to develop a good working relationship together, and ultimately, you and your business will suffer.
The process of hiring a web design agency is a straightforward one, but finding the right one to meet all your needs, may not be quite so simple. Do they have the skills necessary to make your website function well at all times?
Do they understand all the latest techniques and strategies for digital marketing? Can you talk to them without getting overwhelmed by jargon and industry talk that you simply can’t make any sense of?
However, arm yourself with the aforementioned points and questions, and you should be able to sort the wheat from the chaff and find an agency that will design you a responsive, visually appealing, informative and fun website, at a price that won’t break the bank.