How to choose your web company in Pakistan?
Ace is definitely not a decision you want to take lightly, is it? After all, your website will be the live face of your business. This will be the first point of contact for many of your potential customers. This is why it is so important to choose a web agency that will help you achieve your goals.
The expertise required to design and build a website
Designing and developing professional websites requires a wide variety of skills. Here is a non-exhaustive overview:
- Brand strategy and positioning
- Content strategy
- User experience (UX)
- Graphic design
- Front-end and Back-end development (xHTML / CSS / JS / Angular, PHP, MySql)
- Mastery of CMS (e.g. Drupal or WordPress)
- Mastery of specific development (e.g. Symphony)
- Cheap Web Hosting / DevOps
- SEM, SEO, SEA.
What is your budget, even approximate?
Building a website with a Freelancer or with a structured web agency with a wide range of expertise will of course not cost the same price.
This is why it is important to know your budget in advance (especially if it is limited) and to pass it on to the web agencies consulted so that you can really focus your search on the agencies that are right for you. It is also important to clearly determine the scope of your expectations and the challenges of your project and to express them clearly.
What do you need and what are your selection criteria (expertise, sustainability, etc.)? The answer to this question will be the starting point of your decision-making process. Set your goals and meet the agencies! Not all web agencies will be able to respond fully or reliably and sustainably.
The references and sustainability of the agency
Your web project is important. The references and experience of the agency count and are undoubtedly a guarantee and reassurance for you.
The web is constantly evolving, but that doesn’t mean that you should trust a web agency that has been around for six months and won’t be around in a year (that said, it’s often the best budget-wise.). Each year, dozens of web agencies are born and almost as many disappear.
It’s time to “discreetly” slip that our agency has more than 23 years of experience and has created more than 1000 websites to date!
The longevity of a web design agency is a real test of its ability to adapt. Some of our customers have been loyal to us for more than 20 years, for example, and we take this opportunity to thank them! Want a business that has been around for a while that intends to continue to grow with you? The more experience a company has – and a web agency is no exception to this rule – the more it has demonstrated its ability to evolve and adapt to new trends and technologies of the Internet. The bison is the animal mascot of our agency. We share with his longevity, a sense of adaptation and a herd instinct – translated for us in complementarity with the expertise of our team – which allowed us to evolve from the prehistory of the internet to today.
Listen to you, but also know how to challenge yourself!
You are an expert in your industry. As such, you know what you are selling and you have an idea of how you should present it to your potential customers. No one knows your business great than you. If a web design agency doesn’t poverty to listen to your ideas, then you perhaps don’t want to work with them. Your web agency must be able to put your ideas into action.
While it’s important for your digital agency to listen to you, you don’t want to be said yes to everything without challenging you, do you? Isn’t that also one of the roles of a consulting agency? You may know your business, but your website should be designed by an agency that masters technology and has all the expertise, able to advise you and create a state-of-the-art website.
Of course, your agency will have web designers, Frontend and Backend developers, but if it also has a real ability to support you on the communication side of your digital project and in your brand strategy, this is a real plus!
Mastery of technologies
Does your project require specific developments (e.g. Symphony), the use of a content management solution (e.g. WordPress or Drupal), and the use of Frontend technologies (e.g. Angular or React)? Your web agency must have the expertise and resources necessary to complete your project.
Responsive Design is not a fad. It’s easy the good way to design a website these days! Even Google thinks so, so your agency needs to be on top of the design and development processes associated with mobile usage.
Your project will evolve. Tomorrow, in your digital strategy, you may need a mobile application, a web app, a chatbot (conversational agent) or to develop a voice application on Google Home (voice search already represents more than 20% of searches in the United States and 10 million Google Home personal assistants sold on Christmas). Will your web agency be able to support you over the long term and know how to anticipate technological developments (conversational agents, progressive web app, and chatbot)?
A multispectral experience
You might think that’s a plus if your web design agency only works in your industry. It is perhaps reassuring. But we are not sure. We are even convinced to the contrary. A website fulfilment agency that works with a wide variety of industries has faced many challenges and worlds. His gaze is often only richer!
Finding the right website development company requires defining your resources and expectations, but once you find it, your job becomes much easier. We hope that these few tips have been useful to you and we would be happy to hear about your web project. Don’t vacillate to contact us, we can’t wait to meet you!
Ah yes, one last thing, if you will allow us, choosing your web agency, is to engage in a relationship of trust, it is to work together as a team, to open a dialogue between experts, to discover and understand each other in order to work in collective intelligence… this is our raison d’être.